The no deposit bonus should be a great way of introducing the customers to the new technology and have some stick to using it. As such, the customers need to test them out before committing. Sportsbooks are always introducing new technologies and bet types.
In case a sportsbook launches an online casino, such a bonus is offered so that more people can know their emerging market and still promote the same to the existing customers too. The other reason would be to help the sportsbook and customers explore emerging markets. So, what would make one stand out? The no deposit bonus would be one of the reasons more customers are attracted to try out the sportsbook features. There are thousands of sportsbooks online right now.